AI CREATIVE SYSTEMS DIRECTOR · BUILDER FIRST

I build AI operating systems creative teams actually use.

I connect audience intelligence, research, brief development, concepting, asset production, CRM automation, and performance feedback into practical systems that increase output without sacrificing creative judgment.

25+Years in creative technology
3+Years building AI systems
5Integrated AI platforms
1End-to-end operating philosophy
THE OPERATING PRINCIPLE

AI should remove repetitive work—not creative judgment.

My role is not to replace designers, writers, editors, or strategists. It is to build the infrastructure that gives them better information, faster iteration, cleaner handoffs, and more time for high-value creative decisions.

SELECTED SYSTEMS

Products, not prompts.

Each system solves a real operational problem and connects tools into a repeatable workflow.

02

CreativeOS

AI infrastructure for brand and performance teams

A connected creative workflow from audience signal to campaign learning—built to support strategists, designers, copywriters, motion teams, and creative leadership.

  • Research and brief compression
  • Multi-model concept exploration
  • Image and video production pipelines
  • Asset scaling and performance feedback
03

RealEstateAI

Market intelligence and decision platform

Integrates economic indicators, housing data, SEO signals, CRM activity, and predictive analytics into automated reports and business recommendations.

  • Economic and inventory modeling
  • Automated market reporting
  • SEO and content opportunity discovery
  • Lead and business intelligence
04

CRM Intelligence

Daily action layer for Follow Up Boss

Turns CRM activity into a prioritized operating brief—identifying opportunities, summarizing lead behavior, and recommending the next best action.

  • Lead scoring and prioritization
  • Automated morning brief
  • Conversation and activity summaries
  • Follow-up recommendations
05

AI Video Studio

Concept-to-cut production pipeline

Repeatable workflows for storyboards, lo-fi concept films, short-form social, campaign cutdowns, avatar content, and production acceleration.

  • Storyboard and concept visualization
  • Generative video and image workflows
  • Format and version scaling
  • Editorial finishing and quality control
Runway · HeyGen · Firefly · Midjourney · Topaz · Adobe
REAL SYSTEMS · REAL OUTPUT

Built, running, and producing business intelligence.

These screenshots come directly from software I built—not mockups or concept art.

SYSTEM ARCHITECTURE

The brief and the banner are part of the same loop.

01Audience IntelligenceSignals, research, competition
02Brief DevelopmentResearch synthesis and conviction
03ConceptingMulti-model territory generation
04ProductionImage, video, copy, scaling
05PerformanceResults improve the next brief
CASE STUDIES

How I turn operational friction into working systems.

CASE 01 · CREATIVE OPERATIONS

Building an AI-native creative workflow without alienating the creative team

Problem

Generative tools were multiplying, but the team lacked a trusted standard, repeatable workflow, or clear line between automation and creative ownership.

System

Created a governed multi-model pipeline for research, briefing, concept exploration, image generation, video experimentation, and editorial finishing.

Value

Reduced tool friction, protected craft standards, and shifted repetitive production work away from senior creatives so they could focus on stronger decisions.

CASE 02 · CRM INTELLIGENCE

Turning a large CRM into a daily decision engine

Problem

High lead volume made it difficult to consistently identify the few opportunities requiring immediate personal attention.

System

Built agents that ingest CRM activity, score opportunities, summarize context, and generate a focused morning intelligence report with recommended actions.

Value

Converted scattered activity into a practical daily operating rhythm—less searching, clearer priorities, and faster follow-up.

CASE 03 · MARKET INTELLIGENCE

Connecting economic data, housing signals, SEO, and content production

Problem

Market insight lived across disconnected economic sources, housing reports, search data, CRM records, and manual analysis.

System

Designed an extensible data and agent architecture that transforms raw signals into analysis, forecasts, reports, recommendations, and audience-specific content.

Value

Created a repeatable intelligence layer that supports both strategic decisions and high-value consumer marketing.

EXPERIENCE

Creative craft, technical infrastructure, and systems leadership.

2023–2026

JackalopeFX

AI Workflow Architect & Lead Digital Strategist

Designed and deployed AI-powered workflows across strategy, concept development, image and video generation, marketing operations, and live client production.

2017–2023

Union Editorial

Post-Production Supervisor & Systems Lead

Led creative operations and enterprise production pipelines for national campaigns, bridging creative directors, editors, strategists, and technical teams.

1997–2014

The Reel Thing, Inc.

Multimedia Technical Director & Systems Designer

Built automated asset workflows, scalable production systems, and digital infrastructure supporting complex enterprise marketing initiatives.

WORKING STACK

I choose tools by production value—not novelty.

Language & Agents

OpenAI · Claude · Ollama · MCP · Prompt architecture · Multi-agent orchestration

Video & Image

Runway · HeyGen · Midjourney · Adobe Firefly · Luma · Topaz Video AI

Production

Premiere Pro · After Effects · Photoshop · Illustrator · DaVinci Resolve

Automation & Data

Python · APIs · GitHub · CRM integrations · Data pipelines · Workflow mapping

LET'S BUILD THE OPERATING SYSTEM

Looking for someone who ships?

I bring decades of creative-production credibility and a builder’s instinct for turning AI capability into systems people actually use.